In a world where automation, artificial intelligence, and digital transformation dominate conversations around customer service, it’s easy to forget that real innovation often starts with people, not just platforms. At NewCo Communications, innovation isn’t just a strategic pillar, it’s a lived experience. And that experience is being shaped every day by forward-thinking developers like Hiba Rahhoule.
From NewCo’s dynamic tech hub in Casablanca, Hiba brings more than just code to the table. She brings perspective. As a 21-year-old developer with a passion for creativity and continuous learning, her story is a window into the kind of human-centered innovation that is redefining what modern BPO can look like: fast, flexible, tech-powered, and deeply connected to the people behind the platforms.
🧠 From Curiosity to Code: A Journey Fueled by Innovation
Hiba’s journey into development began in high school, where a fascination with building, fixing, and designing led her into the world of tech. Today, her role at NewCo Communications spans beyond traditional development.
She’s part of a dynamic, cross-functional lab where developers juggle UX/UI design, software engineering, data analysis, and increasingly, AI-driven solutions. This diverse exposure keeps her engaged and continuously learning.
“Creativity is encouraged in our lab, and that’s what keeps me engaged in this role. This variety not only keeps things interesting but also allows me to continuously learn and grow.”
💡 Problem-Solving with Purpose
At NewCo Communications, finding better, smarter ways to solve problems is part of everyday work, and it’s how innovation truly happens.
For Hiba, the secret to creative problem-solving lies in stepping back.
“My go-to solution is to work on something entirely different and disconnect from the current issue. I come back to it the next day, as a fresh start often does wonders. Looking at the problem from different perspectives usually brings new ideas and solutions”
Her process combines methodical research, brainstorming, and intuition. An approach that’s helped her contribute to both internal development and client-facing projects that optimize efficiency and enhance customer experiences.
🤖 AI, Empathy & the Future of BPO Services
As a BPO and customer experience partner, NewCo is constantly pushing the boundaries of what’s possible with automation and technology.
Hiba is particularly excited about the transformative potential of artificial intelligence in the contact center space.
“We must prioritize user experience and reliability. By embracing newer technologies that meet modern times, we can create innovative solutions that enhance both customer and agent experiences.”
This aligns perfectly with NewCo’s vision: leveraging smart tech to enhance, not replace, the human touch in outsourcing.
🌱 Culture of Growth: Building More Than Just Software
Innovation doesn’t just happen in the code, it starts with the people and the environment around them. Hiba credits her fast growth as a developer to being part of a team that values creativity, flexibility, and continuous learning.
“The support, encouragement, and understanding I’ve received. I’ve been especially fortunate to be part of a team that focuses on unleashing creativity and fostering innovation. Remember, innovation often comes from thinking outside the box and pushing your comfort zone.”
Whether it’s launching AI-powered solutions or improving UX flows for clients, NewCo’s developers are empowered to experiment, collaborate, and drive change which are our core ingredients in delivering world-class BPO services from Casablanca, Tangier, Valencia, and Barcelona.
👩💻 Advice to Aspiring Innovators
As someone who’s just getting started in her tech career yet already making waves, Hiba has this advice for other young developers eager to make a mark:
“My advice would be to not be afraid to experiment! And most importantly, have fun with it! Enjoy the journey of creating solutions that make a real difference.”
Whether you’re scaling your support team or seeking smarter nearshore and offshore solutions, NewCo offers a forward-thinking partnership driven by real people solving real problems with real tech.
