On Tuesday, October 29th, Valencia was hit by a severe weather event known as DANA (Depresión Aislada en Niveles Altos), or an “isolated depression at high levels.” This intense storm brought heavy rains, fierce winds, and record-high temperatures, dumping a year’s worth of rain in just a few hours, causing catastrophic flooding and widespread damage.

The storm destroyed homes, swept away bridges, and left many people trapped. Hundreds of cars were carried through the streets, and in some areas, entire houses were torn apart.

In response, thousands of volunteers and military personnel were deployed to assist with recovery efforts. Emergency services, organizations, and local residents worked together to clear debris and help affected families.

The event has been called one of the worst natural disasters in recent history, with over 217 confirmed deaths. The scale of the destruction is immense, and the recovery will take months, if not years.

How We Are Helping

The tragedy in Valencia has deeply affected everyone at NewCo Communications. We are heartbroken by the scale of the destruction and the loss of so many lives. Thankfully, our team in Valencia is safe, but we know that many people in the community are still facing difficult times.

In response to the disaster, NewCo is doing everything we can to support the recovery efforts. We have made a donation to the Spanish Red Cross, which is working hard to provide immediate relief and help people rebuild their lives.

Additionally, we’ve set up collection points at both our Barcelona and Valencia offices, where we are gathering essential supplies. These include items like shovels, rubber boots, gloves, protective clothing, masks, and non-perishable food—all of which will go directly to the volunteers and recovery teams working on the ground.

A big thank you goes to our colleagues in Valencia, who have already shown incredible strength and solidarity by volunteering to help with cleanup and support the recovery in their community. Their efforts have been truly inspiring.

As a company, we are committed to doing our part. We know that recovery will take time, but we’re hopeful that with the support of everyone we can rebuild the communities.

Thank you for your support, and for standing together in times of need.